Many of you have e-mailed, texted, posted, teletyped, smoke signaled or flapped your arms around willy-nilly to tell us about the latest food industry hero to leave us. Yes, we’re talking about Dr. Fredric J. Baur, inventor of the Pringles can. Of course the most salient detail of the story is not the breadth of his life’s achievements (considerable though they were), but the manner of his final resting:
Dr. Frederic J. Baur chose to have a portion of his remains buried in the brilliant potato chip* can that he conceived.
Now you can call us crazy, narcissistic, egotistical, or any number of other unflattering things, but maybe–just maybe–his choice of interment vessels was influenced by our fictitious account of Nugget Man Robert C. Baker’s parting voyage.
Regardless, we’re certain that he’s up there in the Good Place (?), alongside Dr. Baker, Momofuku Ando, J. Robert Cade, Herb Peterson, and Mike Yurosek.
Someone really should put together a tribute page for them all. Someone…
*that’s "crisps" to our friends in the UK
UPDATE: Check out this video of Tim Roske’s tribute to Dr. Baur…a home-crafted Pringles can rocket. Okay, he didn’t do it as a tribute, but it’s still pretty damn cool.
3 Comments
It makes me want to invent something so I can be buried in it.
(Note to any family members who may be reading this after my untimely passing: No, I do NOT want to be buried in an expandable brown folder, even if it is the fancy kind with the flap, string, and little paper wheel thingy.)(Note #2: No, I did not invent expandable brown folders. I just found boring ways to fill too many of them.)
I second what Jack said, I need to think of something cool to invent.
Also Pringles are delicious. Very delicious.
I am sure he must have been inspired by “Nugget Man.” Now you’ll have to work in a second verse that includes, “leading Baur’s internment in his Pringles can…”
Great graphic, btw. Did one of you mock it up, or is that the actual logo on the Pringles website?
^_^
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